From The 'Fads Come and Fads Go - By Definition' Division of E@L Marketing Research Inc.


On the train this morning E@L could see maybe 60 people in his range of vision. He looked up the carriage, down the carriage.

Three people were reading novels.

Two people only were wearing earphones, listening, presumably, to MP3 players. One of these was also a novel reader. The other person's set of headphones was white, raising the probablity that the music-player involved was an iPod, and that ergo, the person can't read.


That means one in 60 or (the calculator is getting a bashing this morning) 1.66666666666666667% of people use iPods, and their marketshare is neck and neck with all other competitiors.

Dead-tree technology is not dead either with 5% penetration in the MRT commuting public of Singapore. Reality check: on the other hand, no-one on the bus was reading a novel. Or on the other foot, for that matter, they weren't reading either, despite 99% of our DNA being common with chimps, who *can* hold books with their feet even while clutching handrails with their umm, paws, I mean hands.

E@L understands this type of observation (about iPods and books, etc, not the bit about chimps which was a bit of a bloated, wordy digression which added nothing to the argument, really, quite distracting in fact) is called "market research" in some areas. People apparantly get paid big bickies for this.

If you read this key consumer trend information, you already owe E@L, umm, let's say $100.

Please send your money asap, E@L has a game of golf in Bali in the New Year he has to save for, seeing as how he won't be getting any friggin' 2.7 month bonus.



Posted by: expat@large on Dec 04, 06 | 11:10 am | Profile


I have no bonus too. could you share some of whatever you be getting from this post? -wink-


Posted by: T on Dec 04, 06 | 3:54 pm

Truth is T, I do get a 13th month bonus, I just don't get the 2.7 month which would be much more conduciv to lying by the beach, or playing golf at a god-damn expensive course.

Posted by: expat@large on Dec 04, 06 | 4:07 pm

so, how do you really feel about ipods?

Posted by: savannah on Dec 04, 06 | 8:04 pm

Mmm, he says, let me think about that.

Posted by: expat@large on Dec 04, 06 | 8:20 pm


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